SMTOWN is the global entertainment brand representing the artists of South Korea’s powerhouse label, SM Entertainment. As the home of K-pop legends and trailblazers, SMTOWN has been at the forefront of shaping the industry, bringing together a roster of world-class acts including TVXQ!, Super Junior, Girls’ Generation, EXO, Red Velvet, NCT, aespa, and more.
Beyond individual group activities, SMTOWN is known for its spectacular live shows, uniting its artists for legendary concerts that showcase the full scope of SM Entertainment’s innovation in music, performance, and production. The SMTOWN Live concert series has toured globally, setting records in venues across Asia, the US, and Europe, while collaborative projects like SM Station and SuperM highlight the label’s dynamic creativity.
With a legacy spanning generations of K-pop and a vision that continues to push boundaries, SMTOWN remains a driving force in the global music scene.
