Sade Olutola is a South London singer-songwriter and self-styled “Tumblr princess” blending alt-pop, R&B and UK rap into diaristic, internet-born music.
Sade Olutola is a South London singer-songwriter and self-styled “Tumblr princess” blending alt-pop, R&B and UK rap into diaristic, internet-born music. Emerging through self-released tracks and blog-style posts, she built a cult following online with candid song-writing that moves between singing and rap.
Her much-hyped single “2099” - which initially lived exclusively on Tumblr - captures her playful, storytelling approach, tracing a scorned love story from 1625 to 2099, proving that love and betrayal are timeless themes when set against her bittersweet, off-kilter production.
Working closely with producer Luca Santamaria, Olutola crafts instinctive, colourful songs that blur the line between personal diary and pop experiment, positioning her among a new wave of digitally native UK artists turning online worlds into real-life momentum.
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