7 Seconds Of Love

Additional information

Safe As Milk and Be Sharp Promotions present

 

7 Seconds Of Love

It's no surprise that Britain's ska-tinged comedy rock act 7 Seconds of Love is the creation of Joel Veitch, the Internet animator behind cult website www.rathergood.com and Quizno's ads featuring the infamous Spongmonkeys. After recruiting his brother Alex Veitch to play keyboards, Joel met the five other musicians who would round out the act -- Pat Schulenburg (guitar), Ed Snow (drums), Ed Harding (trumpet), Ian Paterson (saxophone), and Stephen Pattison (bass). The band started playing shows in London, later expanding to regional and national gigs, as well as maintaining an enthusiastic digital following thanks to Joel's animated music videos and the release of singles. In January 2007, fans in Argentina alerted 7 Seconds of Love that a Coca-Cola commercial being shown in the country bore a striking similarity to the group's song and video for "Ninja." A legal agreement was reached with the company in which Coca-Cola paid the band an undisclosed sum; 7 Seconds of Love used some of the money to record and distribute an EP, and then donated the rest to two children's charities. 

 

Following their packed out reunion show at the New Cross Inn in October 2024 (their first London show in almost a decade), 7SOL are back and better than ever!

https://open.spotify.com/artist/2qNMrWESolNFF3oc6YYKPc

 

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Friday 9th October 2026

New Cross Inn

Doors 6pm

Tickets £15 ADV STBF

Venue information

The New Cross Inn, located in the heart of London, is a vibrant, down-to-earth music venue celebrated for its passionate support of independent artists and diverse live performances. Since opening its doors, it has become a go-to destination for music lovers seeking an eclectic mix of genres, from punk and rock to indie and folk. Known for its welcoming and unpretentious atmosphere, the venue hosts gigs almost every night, creating a space where both up-and-coming and established acts can connect with their fans.

Whether you’re looking to catch an intimate acoustic set or a full-throttle rock show, the New Cross Inn has something for everyone. Over the years, it has welcomed artists of all levels to its stage. A cornerstone of London’s independent music scene, the New Cross Inn remains committed to its mission of fostering creativity and community in one of the city’s most musically passionate neighbourhoods.